Revitalizing Radio: Brand Refresh for the RJ Harris Breakfast Show on WHP580

At Gladhill Design, we believe in the power of a strong, modern brand to connect with audiences in meaningful ways. Our recent collaboration on the brand refresh for the RJ Harris Breakfast Show, broadcast on Harrisburg's WHP580 Radio Station and iHeart Radio, showcases this belief in action. The project was a rewarding challenge, allowing us to breathe new life into a beloved local institution while paying homage to its storied past.

The RJ Harris Breakfast Show has been a staple in the Harrisburg community for years, known for its engaging content and reliable news updates. The original logo and illustrations held nostalgic value for many listeners, so our task was to update these elements to honor their legacy while ensuring they met the demands of today’s digital landscape.

Our approach began with the logo. The existing design had a classic charm, but it needed enhancements to improve clarity and adaptability, especially for mobile viewing. We retained key elements of the original logo that resonated with long-time listeners but introduced a sleeker, more streamlined design. The result is a logo that feels fresh and contemporary while still recognizable and comforting to its audience.

The illustrations accompanying the RJ Harris Breakfast Show were also integral to the brand refresh. These images needed to reflect the show’s dynamic and approachable nature. We updated the illustrations to ensure they aged gracefully, incorporating subtle details that lend a sophisticated yet approachable feel. By carefully balancing modernity with nostalgia, we created visuals that resonate with both new and loyal listeners.

In today's media landscape, it's crucial for brands to maintain consistency and clarity across various platforms, particularly on mobile devices. Our redesign prioritized legibility and visual appeal on small screens. The new logo's clean lines and simplified forms ensure it looks sharp and professional whether viewed on a smartphone, tablet, or computer. This attention to detail helps the RJ Harris Breakfast Show maintain a strong presence in the digital age.

At Gladhill Design, we’re proud of the work we’ve done to help rejuvenate the RJ Harris Breakfast Show. This project exemplifies our commitment to creating thoughtful, impactful designs that respect the past while embracing the future. As we move forward, we’re excited to take on new challenges and help more brands tell their stories in compelling and visually stunning ways.